Pure Red Gold — From origin to the world
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The Pure Red Gold gift collection on marble: Super Negin saffron threads, saffron extract with its red gift box, dates in a wooden box, and boxes of cocoa almonds, pistachio, coconut and red berry sweets, with saffron flowers

Our boutique · Nation Towers Mall, Abu Dhabi

Premium Super Negin Saffron

From origin to the world.

Long crimson Super Negin threads, hand-selected, dated by harvest and delivered across the UAE.

The collection

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The Pure Red Gold boutique at Nation Towers Mall, Abu Dhabi: lit vitrines of saffron and gift boxes behind the glass

Our boutique

Visit us at Nation Towers Mall

See, smell and taste the saffron before you buy. Free collection for online orders.

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Nation Towers Mall Level 2, 1st St, Al Bateen, Abu Dhabi Free collection at the boutique Get directions

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A squat clear glass jar of Super Negin saffron threads with a brushed gold lid, red wax seal, jute twine and a crimson hang tag, labelled SAFFRON THREADS super negin 5 g, on white

PRG-01Super Negin

Saffron Threads

5 g · 15 g — clear glass, wax-sealedFrom AED 175

Whole threads, for dishes where the saffron should show

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An amber glass bottle of saffron extract sealed with crimson wax and jute twine, standing beside its red gift box with a gold foil border and the PURE RED GOLD lockup, loose saffron threads at its base, on white

PRG-02Saffron + distilled water

Saffron Extract

15 ml · pure saffron & distilled waterAED 145

A few drops colour rice, tea and desserts

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A square gold foil tray of pistachio-dusted mastic squares under a clear lift-off lid printed with the gold Pure Red Gold lockup, on warm ivory

PRG-11Single flavour

Signature Pistachio

200 g · 300 g · 500 gFrom AED 100

One flavour, made fresh, boxed to give

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A square gold foil tray of barberry-dusted squares under a clear lift-off lid printed with the gold Pure Red Gold lockup, on warm ivory

PRG-07Single flavour

Signature Red Berry

200 g · 300 g · 500 gFrom AED 100

One flavour, made fresh, boxed to give

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Pure Red Gold Arabic sweets in gold boxes: coconut squares, cocoa almonds, pistachio squares with rose petals and red berry squares

Arabic sweets

Arabic sweets, made fresh in Abu Dhabi

Pistachio, coconut, red berry and more, made in small batches and boxed in gold. Delivered within Abu Dhabi, or collected free from our boutique at Nation Towers Mall.

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  • 01Super Negin threadsWhole red stigma, no yellow style.
  • 02Harvest-datedThe year is printed on every jar.
  • 03Boutique in Abu DhabiNation Towers Mall. Free collection.

The house

About our saffron

Pure Red Gold sells Super Negin saffron in Abu Dhabi: whole red threads with the pale style removed, hand-selected and dated by harvest. Learn the saffron grades, see what goes into every jar, read how to tell real saffron from fake and how to use saffron. For even colour in dough and drinks, try our saffron powder; to compare costs, read our saffron price guide for the UAE; or browse saffron gifts. You can also ask us anything in the FAQ.

Questions

Saffron questions, answered.

01

What is Super Negin saffron?

Super Negin is the top grade of saffron: only the red stigma, cut above the pale yellow style, kept as long whole threads. Ours is picked before sunrise, dried the same day and hand-selected for deep crimson colour and a honeyed, floral aroma. 100% natural saffron, nothing added, guaranteed.

02

Why is the harvest year printed?

Saffron is at its best when it is fresh, because colour and aroma fade slowly with time, light and air. We print the harvest year on every jar so you can see how fresh it is before you open it.

03

How much saffron do I need?

A little goes a long way. About 20 threads, ground and bloomed in 3 tablespoons of hot water, colour 2 cups of rice for four people. For desserts and drinks, start with a pinch and add more until the colour is right. Our guide to how to use saffron has more.

04

How should I store it?

Keep it sealed in its glass jar, away from light, heat and moisture, in a cool, dark cupboard. Close the lid straight after each use.

05

Can I see it before buying?

Yes. Visit our boutique at Nation Towers Mall, Level 2, Al Bateen, Abu Dhabi. See the length of the thread and the depth of the red, and smell the aroma, before you buy. Online orders can be collected there for free.

In their words

What our guests say.

5.0 From 12 Google reviews · Nation Towers Mall

★★★★★

Their saffron threads and extract are undeniably the highest quality I’ve come across — the aroma and colour are just incredible. If you are looking for premium saffron and sweet treats in Abu Dhabi, this is definitely the place to go.
— Shohreh Basefat · Google review

★★★★★

This is probably my fifth time purchasing from them, and I keep coming back because I genuinely love their products. The quality and taste are amazing.
— Dana H · Google review

★★★★★

The saffron is incredibly high quality, and everything from the sweets to the premium nuts is fresh and beautifully presented. The packaging is gorgeous and perfect for gifting.
— Tara Gharaei · Google review

The boutique is open

Questions? A person answers on WhatsApp

Visit the boutique at Nation Towers Mall, Abu Dhabi — or message us on WhatsApp. A person answers: about grades, gifting, corporate orders, or which harvest is pouring now. Collect from the boutique, or arrange delivery in the conversation.

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