
PRG-01Super Negin
Saffron Threads
Whole threads, for dishes where the saffron should show
Our boutique · Nation Towers Mall, Abu Dhabi
From origin to the world.
Long crimson Super Negin threads, hand-selected, dated by harvest and delivered across the UAE.
The collection

Our boutique
See, smell and taste the saffron before you buy. Free collection for online orders.
Visit the boutique
PRG-01Super Negin
Whole threads, for dishes where the saffron should show

PRG-02Saffron + distilled water
A few drops colour rice, tea and desserts

PRG-11Single flavour
One flavour, made fresh, boxed to give

PRG-07Single flavour
One flavour, made fresh, boxed to give

Arabic sweets
Pistachio, coconut, red berry and more, made in small batches and boxed in gold. Delivered within Abu Dhabi, or collected free from our boutique at Nation Towers Mall.
The house
Pure Red Gold sells Super Negin saffron in Abu Dhabi: whole red threads with the pale style removed, hand-selected and dated by harvest. Learn the saffron grades, see what goes into every jar, read how to tell real saffron from fake and how to use saffron. For even colour in dough and drinks, try our saffron powder; to compare costs, read our saffron price guide for the UAE; or browse saffron gifts. You can also ask us anything in the FAQ.
Questions
Super Negin is the top grade of saffron: only the red stigma, cut above the pale yellow style, kept as long whole threads. Ours is picked before sunrise, dried the same day and hand-selected for deep crimson colour and a honeyed, floral aroma. 100% natural saffron, nothing added, guaranteed.
Saffron is at its best when it is fresh, because colour and aroma fade slowly with time, light and air. We print the harvest year on every jar so you can see how fresh it is before you open it.
A little goes a long way. About 20 threads, ground and bloomed in 3 tablespoons of hot water, colour 2 cups of rice for four people. For desserts and drinks, start with a pinch and add more until the colour is right. Our guide to how to use saffron has more.
Keep it sealed in its glass jar, away from light, heat and moisture, in a cool, dark cupboard. Close the lid straight after each use.
Yes. Visit our boutique at Nation Towers Mall, Level 2, Al Bateen, Abu Dhabi. See the length of the thread and the depth of the red, and smell the aroma, before you buy. Online orders can be collected there for free.
In their words
★★★★★
Their saffron threads and extract are undeniably the highest quality I’ve come across — the aroma and colour are just incredible. If you are looking for premium saffron and sweet treats in Abu Dhabi, this is definitely the place to go.
★★★★★
This is probably my fifth time purchasing from them, and I keep coming back because I genuinely love their products. The quality and taste are amazing.
★★★★★
The saffron is incredibly high quality, and everything from the sweets to the premium nuts is fresh and beautifully presented. The packaging is gorgeous and perfect for gifting.
The boutique is open
Visit the boutique at Nation Towers Mall, Abu Dhabi — or message us on WhatsApp. A person answers: about grades, gifting, corporate orders, or which harvest is pouring now. Collect from the boutique, or arrange delivery in the conversation.
Replies within the hour · 9am–9pm GST